Hammer have always had a
reputation for striking imagery and effective marketing. Hammer folklore tells
us that Sir James Carreras could sell a Hammer picture based on its poster
imagery alone. After the (frankly) ordinary poster art for Beyond the Rave
(and which was never produced as a poster proper), Hammer have now revealed the
key art for new film The Wake Wood, currently shooting in Ireland.
As an advance teaser it merely hints at the film to follow, but is nonetheless a
striking image which may eventually transfer to theatrical billboards.
[update 18.10.08: The key
art has been removed from Hammer's website and replaced with concept photography
by DP Chris Maris. The artwork remains on various other horror websites -
Disgusting here - and we reproduce it here in smaller version for the sake
of record and fair comment. We'd like to remind readers that this is key art and
is not the same thing as poster artwork, and is subject to change.]
In typical Hammer style it
carries a striking slogan "The Dead Should Never Be Woken", and for the first
time in many years we can see the Hammer name above the title. We reproduce the
advance key art below for your consideration...