|
The
new logo for Exclusive Film Distribution |
Hammer's parent company HS Media
announced the formation of a new film distribution company last week - Exclusive
Film Distribution.
In a
press release on Hammer's official website announcing the production of The
Way Back by Hammer's LA sister-company Spitfire, the formation of Exclusive
was also revealed:
Exclusive Film Distribution is
based in London and will make its market debut at the AFM next month.
Exclusive will handle worldwide sales and distribution for both Spitfire
Pictures and Hammer Films, both of which fall under the HS Media banner.
Additional films on the company’s international slate will be announced over
the coming weeks.
Veteran
sales executive Peter Naish has joined Exclusive as Head of Sales, reporting
to President and Chairman of HS Media’s Sales and Distribution Operation,
Guy East, and Managing Director Andy Mayson.
Exclusive
will also be actively sourcing negative pick up and third party productions
for sales and distribution. Exclusive has adopted the name of the company
initially used to distribute the original Hammer films in the 1940’s and
1950’s, when the name Exclusive was synonymous with British filmmaking.
The press release also
clarifies the relationship between the companies in the Hammer group, and the
intention to acquire product produced outside the group for distribution
alongside the possibility of remakes of classic Hammer films:
Under HS Media, Spitfire and Hammer operate as two separate production
entities. HS Media aims to produce 6-8 films per year and to acquire
additional pictures for worldwide distribution through its London-based
subsidiary Exclusive Film Distribution. The group also develops projects
for television and digital platforms.
HS Media has over 300 titles in the combined Hammer and Spitfire libraries
and will pursue an aggressive library acquisition policy. The Hammer library
is noted for its remake potential and the company is in discussions with
A-list writers and directors to revive and re-imagine some of the highly
touted titles.
The announcement is of
particular interest to Hammer fans as Exclusive was the name of the sister
company of the original Hammer, founded in 1935 by Enrique Carreras and Will
Hinds (aka. Hammer) to serve principally as a sales and distribution concern.
Exclusive was effectively wound
up as a distribution entity in the early 1960s, though the company remained in
existence until the early 1980s. Interestingly after years of frustration for
the Hammer group of companies, it now appears to be adopting a similar strategy
to the one which made it a success in the 1950s. Both Beyond the Rave and
new film The Wake Wood are low-budget productions, and The Wake Wood
is also being distibuted by Exclusive (with the UK rights having been
subsequently picked up by Vertigo Films).
Here at
unofficialhammerfilms.com we're delighted by the choice of imagery for the new
Exclusive Film Distribution logo. The company has updated the classic Exclusive
logo depicting a sailing boat at sea (and which featured on company advertising
as well as onscreen). A full-colour version of the logo is available on the new
company's website -
www.exclusivefilmdistribution.com
For more on the background to
the original Exclusive, Hammer have published an article by Exclusive scholar
Robert J.E. Simpson called "It's
Exclusive". |