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Coolabi,
the company that handles Hammer's brand licensing, has revealled details of
several new merchandise lines for the coming year. Coolabi have been controlling
Hammer's brand identity with regards the back-catalogue of classic horror (and
other) titles for several years now, revitalising the Hammer name as a brand for
horror-related merchandise. The availability of officially licensed merchandise
has slowly begun to erode the proliferation of poorly-made bootleg merchandise
on the market and to clear up the complex rights issues which have previously
prevented merchandise from being released.
Coolabi
issued a
press release last week announcing a new licensor in the
Barcrest
Group. The company has been given a Europe-wide licence to produce a range
of amusement and gaming machines with Hammer Films themes. The first launch is
expected in the fourth quarter of 2008 in the UK, with a range of reel and
video-based games targeted at the pub, arcade and bingo sectors.
Tim Kennedy, Sales & Commercial Director for
Barcrest Group says: “Horror themes have long been popular with games
players in arcades, pubs and bingo clubs. Add the iconic
and universally known Hammer brand and you have what we feel will be a
winning combination.”
Janet Woodward, Head of
Licensing with Coolabi, the global licensing agent for the Hammer Films
brand, adds: “The visually arresting images associated with the Hammer brand
are perfect for the amusement industry and Barcrest Group, with its leading
role in that industry, is the perfect partner
to bring Hammer to the gaming sector.”
In earlier
news, a
press
release published on the official Hammer website in February, Coolabi revealled
the following new licensors:
The Royal
Mail, who have just released a set of commemorative stamps. For more on the
Royal Mail stamps click here.
Milliprint
has produced a range of eight metal signs featuring artwork from classic Hammer
posters - the signs are 400x300mm in size and cost £12 each.
 A 2009
calendar has been confirmed for production by Slow Dazzle. The poster promises a
"stunning collection or rare poster art and film images", a brief history of the
company and the calendar includes "landmark dates from the company's
blood-soaked history" for trivia buffs. Fans of the genre
might also be interested to learn that Slow Dazzle has plans for both a
Wicker
Man and
Carry On Screaming
calendar too.
Following
on from the Gresham Blake line of bespoke Hammer clothing in 2006,
Arnold
Wills and Co. has crafted a range of accessories "tastefully branded",
including cufflinks, handkerchiefs and wallets. The range promises high quality
but at an affordable price. The line is expected in the second half of 2008.
The
February
press release also notes that Titan's The Hammer Story book has been
reprinted and is now available in the UK, US, Australia and New Zealand.
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