|
 |
|
Ingrid Pitt in Beyond the Rave, the
new Hammer Films production. Image courtesy
of Hammer Films/Pure Grass Films. |
Unofficialhammerfilms.com has been sent two previously
unpublished photographs from Beyond the Rave, the new
eagerly-awaited Hammer production. The first features
Ingrid Pitt in costume from the
film, the second
features Jake Maskall as Strigoi.
Gorezone magazine
brought several members of the Beyond the Rave team to
the Memorabilia collectors fair in Birmingham back in
November, providing fans their first opportunity to
meant the cast and crew and to see the extended preview
trailer. A Q&A took place on stage.
It has now been
officially announced that the film will be released via
myspace in installments, with a commercial dvd to follow
later in the year.
The
decision to release the film via viral marketing, and
through the online community has been met with some
resistance amongst the fan community who have suggested
that Hammer are incapable of producing a theatrical
film. It should be noted that the announcement of the
take-over of Hammer in May of 2007 included information
about a $50million seed fund for future development.
Beyond the Rave has been produced on a low-budget, and
looks set to use viral marketing to create awareness of
the Hammer brand as a prelude to future productions
proper. The media around the world has been filled with
stories about Hammer's plans in recent months, and
internet forums have featured many heated debates about
the company.
 |
|
Jake Maskall as Strigoi in Beyond the
Rave, the new Hammer Films production.
Image courtesy of Hammer Films/Pure Grass
Films. |
The
high-profile cast includes DJ Pete Tong, Sadie Frost
(former partner of Jude Law), and the legendary scream
queen Ingrid Pitt. The film has been co-produced by Pure
Grass Films, the company behind previous online horror
series
When Evil Calls.
According
to online sources Hammer are looking at two or three
theatrical productions to commence filming this summer.
A remake of Quatermass and the Pit is thought to
be amongst them. The late Nigel Kneale's science fiction
series has been central to Hammer's success in the past,
and during the 1990s a $40million remake of The
Quatermass Xperiment was being developed between
Hammer and Warner Bros.
A
dedicated website for Beyond the Rave, including links
for the teaser trailer is at
www.beyondtherave.net |
-